Flip Flop Study Highlights

NothinZ “Flip Flop or Not” Benefits

New research at Auburn University shows that most flip flops are not held firmly to the foot requiring the toes to “scrunch” in order to keep the flip flop on while the heel is lifting.  This alters the gait and stretches the plantar fascia (the muscle running from toe to heel). The result can be heel spurs and painful inflammation. Turning the foot to keep the flip flop on the foot also leads to long term ankle and hip problems.

The research featured on a Good Morning America show suggests flip flops with a heel strap and pronounced arch and substantial heel strike capability are the healthiest choice.

(For full article from ABC News Click here)

(Click here for another article from Yahoo Health)

Answer to the problem:

The NothinZ Flip Flop or Not uses a wide secure front strap in combination with a shock absorbing back strap which keeps the heel in place without driving the foot forward. The shock absorbing strap can even be parked on the heel of the shoe when not in use. Its wider base and secure strapping system solve all the problems indicated in the latest research. Another unique characteristic is the thick, polymer shock absorbing heel that provides optimal bounce to reduce foot fatigue.

The arch support and ergonomic footbed makes our NothinZ Flip Flop or Not the most comfortable flip flop you have ever worn while it cradles and cushions your feet and they look amazing as well.

Customer Service: 425-272-0800

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